세계 유일 패션전문 엔터테인먼트 채널인 FashionTV는 전세계 202 개국, 4억 7천만 가구가 시청하는 세계 최신 패션 트렌드, 라이프 스타일 정보를 24시간 365일 방송합니다.
FashionTV는 전세계 4억 7천만 이상 가구와 호텔, 클럽, 헬스클럽, 공항 등 7백만 공공 장소에 최신 뉴스와 정보를 제공하는 글로벌 최대 패션 라이프 스타일 방송이며, 독점적으로 패션, 뷰티, 트렌드, 스타일에 초점을 맞춘 세계 유일 24/7 TV네트워크로 보그, 엘르, 코스모폴리탄 등의 잡지에 해당하는 TV채널입니다.
FashionTV는 fashiontv.com (월 1백만 방문자), 페이스북 페이지 (4백만 이상 팬), Google+ (3백8십만 이상 팬) 등을 포함한 광범위한 디지털매체에 대량의 접속자를 보유한 뉴미디어의 선두 주자입니다.
The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, fashiontv understands and caters to its audience by providing original, unbiased and informative programming not available on other networks. A strong image and exceptional awareness of fashiontv's brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands.
The only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style, fashiontv entertains and inspires its audience by providing an insider's view of the fashion industry in a highly desired clip-based content. With over 100 hours of new programming each month showcasing the latest trends, major fashion shows, designer events and professional highlights of fashion industry professionals, FTV offers the most comprehensive and fastest review of fashion anywhere.
470 million households in 202 countries on 5 continents. In its brief 18-year history, fashiontv succeeded to become one of the best distributed channels world-wide and the most preferred channel in public places. In addition to the 500 millions of households and public places reached by satellite, digital cable and analogue, fashiontv provides access to the newest and hottest fashion programs for millions of viewers via new media technologies such as IPTV, internet, mobile, and video on demand. FTV's multimedia portfolio and its unique mix in productions and distribution contribute to its unparalleled reach and influence on trends in comparison to any other fashion related medium.
방송 지역
470 million households in 202 countries on 5 continents
시 청 층
Target audience includes adults in the age of 18-44 (44%); 45-54 (29%); 55+ (17%)
73.7% male and 26.3% female
62% are educated to a degree or equivalent
Viewers over-index on key lifestyle characteristics such as fashion, travelling, entertainment, luxury auto and premium spirits
More affluent, older and of higher education levels than music channel viewers
Younger than news channel viewers but fall into a similarly high-income bracket
Younger than viewers of sports channels but have a higher disposable income
The only international channel with an affinity of women
FTV.com is an integral part of the fashiontv family. On a monthly basis, the site attracts over 1 million users (500,000 unique visitors) seeking the latest trends and news in fashion. By presenting an exclusive themed content, which is undoubtedly the most complete source of global fashion on the internet, FTV.com is a gateway to the interested and passionate audience providing advertisers with the opportunity for a deeper consumer engagement.
Fashion TV is a New Media leader, with a highly trafficked and expansive digital reach that includes FTV,com (1 million visitors per month), a Facebook page (4+ million fans), Google+ (4.8+ million fans) and more.