Asia's Creative Meetings Magazine

독창적 미팅 & 인센티브 전문지인 Mix 는 기업체의 미팅, 인센티브를 기획하는 전문가에게 절대적으로 필요한 상품과 서비스에 대한 정보, 그리고 최신 트렌드 정보를 제공할 뿐 아니라, MICE업에 종사하는 전문 인력에게는 이 분야의 트렌드와 경쟁 및 발전 상황에 대한 최신 정보, 고객의 지속적인 요구에 대한 다양한 정보, 또한 성공적인 이벤트와 회의를 기획하기 위한 독창적인 아이디어와 제안을 제공합니다.

Mix is Asia-Pacific's only dedicated meetings, events and incentives publication.  Mix targets the extremely lucrative business events buyers market, with an effective readership combination of predominantly corporate buyers and also a selection of premium organisers who book events on behalf of their corporate clients.

Mix puts the accent on imagination, innovation, creativity and uniqueness.  Mix seeks out unusual venues and activities that event planners can incorporate into their programmes to make them truly outstanding.  Mix takes familiar destinations and established venues and gives them an unexpected twist.  Mix provides crucial information on the latest products and services for their business events programmes, offering essential reading for anyone planning their calendar of activities.

Mix readership is composed of the true decision-makers and has a closely controlled circulation of 13,000, which is distributed across the region.  Mix provides readable, easily accessible content, written in a lively and engaging style, for those who shape and influence the key decisions affecting business events.

Regulars

Each issue opens with updates of what has been happening in the industry, looking at how planners, destinations and venue operators are implementing new ideas

Bulletin

Developments of interest to planners and buyers across the region (including venue and destination bureau updates).

Show Off

Your chance to show off your events and creative set-ups.

Event Bites

New culinary concepts at events with the F&B teams and personalities behind them.

Centre Stage

Mix takes readers around impressive venues to assess their facilities, expertise and contribution to the community and our industry.

Explore

In this section, Mix feature's destinations to bring readers the latest on developments in established and upcoming M&I destinations.

Let's Meet In...

We highlight the appeal of cities and regions to meeting and incentive planners, the best way to get there and what buyers need to know.

Take 5

We select unique aspects of a destination with ideas for organisers.

Destinations

Each issue explores how planners and buyers can make the most of a destination with the latest in venues, suppliers and itinerary ideas.

Themes

Topical and creative ideas are presented to keep planners abreast of how event space, settings, technology, and more can be used.

Insider

Prominent and soon-to-be prominent people in the industry give their insights on current themes and developments.  This section will often discuss the ideas raised in Themes.

Agenda

Insights, analysis and fresh ideas.

Voice

Opinion and commentary from industry thought leaders and anyone who cares passionately about meetings and events.

Spotlight

Issues and new concepts that buyers need to know with insights from creative specialists.  Industry professionals tell how best to face these challenges and ensure memorable meetings and events.

Examine

Case studies of events and incentive gatherings focusing on the achievements of planners and how they work with clients, destinations and event space.

The Trend

Updates on digital and creative developments that planners and buyers should know about, from LED walls and apps, to sustainability and training.

Eventist

Profiles of event and incentive planners who share their views and tell how they first became involved with the industry.

Mix Planner