Since its first flight, Hainan Airlines has been operating safely for 21 successive years, maintained an excellent safety record, and its service has won the unanimous approval of a wide range of passengers and those in the civil aviation industry. In October 2014, Hainan Airlines won the 2014 annual World Travel Awards (WTA) "Asia's Best Business Class 2014" award. On December 4, 2013, Hainan Airlines was named as one of the 100 Most Valuable Chinese Brands selected by the internationally known brand consultancy and assessment agency "BrandZ". Since 2011, Hainan Airlines, with its high-quality service standards and continuous years of service innovation, has won four consecutive global SKYTRAX five-star airline ratings. Meanwhile, it has also won SKYTRAX "Best Airline in China" and Best Staff Service in China" awards for the fifth time.
Hainan Airlines inherits "Oriental hospitality", advocates a "respect for the customer" service spirit, follows the "SMILE" service standard, passes on the "cherished experience" brand philosophy, highlights the "Oriental Beauty" new international brand image, becoming a world-class aviation enterprise and brand for the Chinese nation.
