South China Morning Post
South China Morning Post

Make Every Day Matter


사우스 차이나 모닝 포스트는 풍부하고 영향력 있는 독자를 가지고 있는 홍콩 최고의 영자신문으로 세계의 정치, 경제, 외교, 사회 핫 뉴스와 분석을 제공하는 홍콩 내 유일 구독 영자 일간지입니다.

1903년 최초 발간 이후 117년의 역사를 자랑하며, 홍콩, 중국 및 그 외 아시아 국가들에게서 권위 있고 독자적이며 영향력 있는 보도로 부러워할만한 평판을 받으며 발전해 왔습니다.

전 세계의 유수한 신문들 중 최고 기준을 유지하기 위해 노력하는 사우스 차이나 모닝 포스트는 편집, 마케팅 및 기술적인 능력으로 끊임없는 국제적 인정을 받아왔습니다.

The South China Morning Post is the Hong Kong's number one English-language newspaper. Since 1903, the South China Morning Post has been the gold standard of news publishing in the region and has continued to build this reputation around the world. Its credibility is founded on years of award-winning, world-class journalism, plus deep understanding and interpretation of the issues locally, regionally and internationally. South China Morning Post delivers insights and exposes important issues, earning a reputation as the regional authority on current affairs. Proven to be the most influential paper for elite business readers in Hong Kong, the South China Morning Post continues to maintain its widely respected position as the most important voice for reaching discerning audiences.

Excellence is at the heart of the South China Morning Post. The newspaper received industry recognition in the form of 52 journalistic and design awards for a host of areas, from editorial comment, analysis and reporting to graphics and photojournalism. The aim is simple: deliver the best quality to the readers.

<Global BIGGIES Awards 2018> - 6 wins

<The 6th Media Convergence Awards 2018> - 10 wins

<WAN-IFRA Asian Digital Media Awards 2017> - 7 wins

SCMP

Main

Monday to Saturday Main section is brighter, easier to navigate and features insightful and up-to-date news, analysis and commentary. Connects readers with relevant news, analysis, features and columns spanning Hong Kong, the mainland, Asia and the world. Daily sections include Day by Day, Focus, China, Asia, World, Opinion and Insights.

SCMP

Business

Hong Kong's business leaders need a source of information they can trust, which is why the South China Morning Post is the number one publication for Hong Kong's business elite. Covers major business stories, industry updates, management issues, legal advice, executive moves and more.

SCMP

Property

Property section provides readers with expert articles on the local, regional and international real estate markets. Showcasing Hong Kong's top real estate for sale or rent, as well as indispensable insights into interior design, this weekly section is a valuable source of information for property investors and homemakers alike.

SCMP

City

Hong Kong's vibrant community wants to know what's going on in town. The City section is the place to go for the latest news from the city that never sleeps, as well as a guide to understanding Hong Kong, and a forum for debate and action. Covers Hong Kong news and analysis, Society, Events, TV programmes.

SCMP

Life

The SCMP's new LIFE broadsheet appears within the City section of the newspaper three days a week. Created in response to readers' demands, LIFE makes use of the best content around to give readers more of what they want, more often. The front page of the section will provide a border perspective on Culture, featuring issues such as the environment, heritage, community issues and human interest stories.

간 별

일간

발행 부수

105,347 (SCMP)

82,117 (Sunday Morning Post)

독 자 수

396,000 (SCMP& Sunday Morning Post Combined)

구 독 층

  • 33% readers are aged under 30, 32% readers are aged 30 to 39, 22% readers are aged 40 50 49, 13% readers are aged over 50
  • 54% of male and 46% of female readers
  • 51% readers are professional / managers / executives / traders / proprietors
  • 43% readers monthly household income is HK$60,000 or above
Text Divider


Sunday Morning Post
Sunday Morning Post
SCMP

Sunday Main

Sunday mornings are the perfect time to relax and catch up with the news at leisure. Sunday Morning Post gives leisurely Sunday readers top local and global news, thought-provoking opinion and feature articles, and a more in-depth look at the week's important stories.

SCMP

This Week in Asia

This Week in Asia is a compact news digest that helps business elites keep pace with fast changing times and available in print or on the web, scmp.com/thisweekinasia.

SCMP

Post Magazine

Hong Kong's most prestigious Sunday magazine is now even glossier and more compelling for readers and advertisers. Insider tips for enjoying Asia's most exciting city. Fascinating features from around the world and a Lifestyle section that's full of the best that life has to offer.

SCMP

Sport Sunday

Hong Kong's legions of sports fans reach for Sport Sunday every weekend - the best news and views from around the sporting globe. The most comprehensive roundup of all the sporting action, locally and from around the world. Get behind the scenes to focus on what's making sporting headlines, with special interviews and analysis.

Sunday Morning Post


Text Divider


South China Morning Post Magazine

South China Morning Post Magazine
SCMP

Style

The city's best guide to the world of culture and luxury. Offering an insider's look at how the privileged live, and packed with insightful articles that delve into the business of style and the meaning of true value in the world of luxury. Feature articles provide an intellectual take on topics that span the realms of fashion, art, travel and luxury goods. Touching on the subtle nuances of a cultivated lifestyle, STYLE is truly in a class of its own.

SCMP

XXIV

This timepiece-focused luxury publication has been a huge success, reaching the city's most affluent and discerning consumers. Through in-depth interviews and insightful features, XXIV tracks the lifestyles of Hong Kong's most influential personalities, profiling their personal successes and particular choices of luxury wristwatches. XXIV caters directly to both Hong Kong's top consumers as well as upscale mainland visitors, including business travellers.

SCMP

Destination Macau

Defining Macau for the modern luxurist - DM is the premier luxury lifestyle magazine to reach discerning readers seeking new experiences in Macau. Distributed to the luxury in-room and in VIP gaming rooms in Macau, and positioned as the only luxury lifestyle magazine that can bring readers the best Macau offers, DM is one-of-a-kind, like the city it covers.

SCMP

LuxeHomes - Overseas Property

Provides a timely update of the major trends and opportunities in international real estate markets, LuxeHomes Overseas Property allows those eager to diversify assets and profit from the different market cycles of far-flung property markets. In additional to addressing economic factors such as interest rates, this special report provides analysis for each featured market, covering price trends, government policies, design highlights, and infrastructure plans, and much more.

SCMP

LuxeHomes - Annual Edition

This bilingual publication maps the new landscape of Hong Kong's luxury property market, from the traditional elegance of luxury apartments and houses to the cool and contemporary new developments in old and new parts of Hong Kong. This guide is a useful reference for those looking to buy, rent or enhance their homes.

SCMP

Home Essentials

Deliver great insights and ideas to elite homeowners, interior designers, developers, architects and other professionals, Home Essentials covers the latest trends and topics in home decoration, electric appliances, building methods and materials. From art to antiques, bathrooms to bedding, furniture to furnishings, Home Essentials is more than just a shopping guide.

SCMP

At Your Service - Hong Kong, Asia & China

The most comprehensive guide to serviced apartments in Hong Kong and China, covering Beijing, Shanghai, Guangzhou, Shenzhen, and other second-tier cities, as well as major Asia cities including Singapore, Malaysia and Thailand.

SCMP

MICE Biz

MICE Biz is a bilingual publication that delivers key information and analysis on meetings, incentives, conventions and exhibitions (MICE) businesses in Hong Kong, Macau, mainland China and other major destinations. The editorial contents are highly relevant to event planners, organisers, operators and buyers, as well as businesses and professionals related to the industry.

SCMP

Private Banking Directory

Catering to Hong Kong's top segment of elite investors, bankers and captains of industry, this listing directory is created to be the city's most comprehensive reference on Private Banking. The directory spotlighting ultrahigh-net-worth demographics including must-read topics on banker movements, new banking products, insider interviews, profiles of major financial institutions, and much more.

SCMP

Sands STYLE

A private invitation to the most exclusive getaway imaginable: Sands STYLE unlocks all the potential of Macau through the unique Sands experience. Sands STYLE has the inside scoop on all the latest at Sands' rich array of properties all over the city. Settle into the most relaxing trip possible, suffused with fresh ideas, cutting-edge couture and world-class entertainment. From brand-new store openings and the hottest restaurants, to the best spas to help you unwind, we know where you'll want to be. We'll also be chatting to the stars about their takes on living the good life, and to cutting-edge designers, chefs and creatives about what they've got in store for you.

SCMP

Good Eating

Good Eating explores new themes and takes readers into the heady world of Hong Kong's ever-changing dining landscape. Each issue has a different theme, offering gourmet dining with recommendations on cuisine and restaurants categorised according to the district.

SCMP

100 Top Tables

The annual guidebook is customised to appeal to discerning consumers keen and able to spend on luxury cuisine, including CEOs and executives of listed companies, and members of professional associations, private clubs and other elite organisations. It will cover 100 top restaurants in Hong Kong and Macau in six categories: French, Italian, European, Chinese, Steakhouse and Japanese.

SCMP

Christmas

A comprehensive publication for the holiday season that features festive family events and drinking and dining promotions across the city, as well as hot travel destinations. Served as the ultimate holiday gift guide, it provides fashion inspiration for the holiday season with interviews with tastemakers and trendsetters.

SCMP

Professional Education

Featuring postgraduate programmes offered by local and overseas universities, the guide provides insights from professors and industry insiders on the career prospects of professional degrees, latest trends in the economic climate and tips an applying for top universities.