Asia's Creative Meetings Magazine
독창적 미팅 & 인센티브 전문지인 Mix 는 기업체의 미팅, 인센티브를 기획하는 전문가에게 절대적으로 필요한 상품과 서비스에 대한 정보, 그리고 최신 트렌드 정보를 제공할 뿐 아니라, MICE업에 종사하는 전문 인력에게는 이 분야의 트렌드와 경쟁 및 발전 상황에 대한 최신 정보, 고객의 지속적인 요구에 대한 다양한 정보, 또한 성공적인 이벤트와 회의를 기획하기 위한 독창적인 아이디어와 제안을 제공합니다.
Mix is Asia-Pacific's only dedicated meetings, events and incentives publication. Mix targets the extremely lucrative business events buyers market, with an effective readership combination of predominantly corporate buyers and also a selection of premium organisers who book events on behalf of their corporate clients.
Mix puts the accent on imagination, innovation, creativity and uniqueness. Mix seeks out unusual venues and activities that event planners can incorporate into their programmes to make them truly outstanding. Mix takes familiar destinations and established venues and gives them an unexpected twist. Mix provides crucial information on the latest products and services for their business events programmes, offering essential reading for anyone planning their calendar of activities.
Mix readership is composed of the true decision-makers and has a closely controlled circulation of 13,000, which is distributed across the region. Mix provides readable, easily accessible content, written in a lively and engaging style, for those who shape and influence the key decisions affecting business events.
Each issue opens with updates of what has been happening in the industry, looking at how planners, destinations and venue operators are implementing new ideas
Developments of interest to planners and buyers across the region (including venue and destination bureau updates).
Your chance to show off your events and creative set-ups.
New culinary concepts at events with the F&B teams and personalities behind them.
Mix takes readers around impressive venues to assess their facilities, expertise and contribution to the community and our industry.
In this section, Mix feature's destinations to bring readers the latest on developments in established and upcoming M&I destinations.
Let's Meet In...
We highlight the appeal of cities and regions to meeting and incentive planners, the best way to get there and what buyers need to know.
We select unique aspects of a destination with ideas for organisers.
Each issue explores how planners and buyers can make the most of a destination with the latest in venues, suppliers and itinerary ideas.
Topical and creative ideas are presented to keep planners abreast of how event space, settings, technology, and more can be used.
Prominent and soon-to-be prominent people in the industry give their insights on current themes and developments. This section will often discuss the ideas raised in Themes.
Insights, analysis and fresh ideas.
Opinion and commentary from industry thought leaders and anyone who cares passionately about meetings and events.
Issues and new concepts that buyers need to know with insights from creative specialists. Industry professionals tell how best to face these challenges and ensure memorable meetings and events.
Case studies of events and incentive gatherings focusing on the achievements of planners and how they work with clients, destinations and event space.
Updates on digital and creative developments that planners and buyers should know about, from LED walls and apps, to sustainability and training.
Profiles of event and incentive planners who share their views and tell how they first became involved with the industry.
- Feb/Mar issue at AIME (Melbourne), and GITF (Guangzhou)
- Apr/May issue at IMEX Frankfurt, and ITB China (Shanghai)
- Jun/Jul issue at IBTM Americas (Mexico City), Get Global Sydney, and HKECIA Conference (Hong Kong)
- Aug/Sep issue at IBTM China (Beijing), and IMEX Americas (Las Vegas)
- Oct/Nov issue at IMEX US (Barcelona), ITB Asia (Singapore)
구 독 층
- Reaching 13,000 top corporate buyers, meeting planners, conference organisers and incentive specialists across the Asia Pacific region
- Over 18% of readers are from banking/insurance/financial services industries
- Over 36% of readers are managing director/proprietor
A Comprehensive Guide to Event Venues
Mix Planner 는 비즈니스 이벤트 기획자를 위한 새롭고 포괄적인 리소스로 잡지와 온라인 모두에 게재됩니다.
Mix Planner 는 창의적인 목적 컨텐츠와 유익한 디렉토리 목록을 완벽하게 결합한 것입니다. 온라인에서는 주요 목적지 및 호텔에 대한 독점 비디오 투어 기능을 제공합니다. 고급 검색 기능을 통하여 구매자는 원하는 정보를 신속하게 찾을 수 있습니다.
Mix Planner 는 편집 컨텐츠를 디렉토리와 결합하여 잡지가 독창적이고 신뢰할 수 있는 리소스 도구로 간주되도록 하는 부록판입니다.
Mix Planner is a new and comprehensive resource for business events planners. Presented in both print and online.
Mix Planner is the perfect combination of creative destination content and informative directory listings. Online, the directory features exclusive video tours of key destinations and hotels. An advanced search function allows buyers to quickly drill-down to the essential information they desire.
Mix Planner is the supplement in the region to combine editorial content with a directory, ensuring the publication is regarded as a unique and reliable resource tool.