Launched in January 2003, premium online travel magazine Smart Travel Asia helps you reach a targeted quality audience. Worldwide. Without Wastage. Smart Travel Asia helps build brand aspiration and helps customers choose intelligently in the research space.
1.5 million affluent frequent flyers
Smart Travel Asia's global audience has one thing in common: frequent travel (14 air trips a year) and high income (US$178,000 per household). This is a quality audience.
Research is not age specific
Smart Travel Asia readers are drawn from banks and financial institutions, government, fashion houses, academia, I.T companies, and multinational corporations. They spend more on travel and therefore take more time on research to seek quality information.
We have younger millennial readers too who, while less brand loyal, spend time researching new brands and independent players as they seek offbeat opportunities.
Our circulation is global
A worldwide circulation with 70% of readers based in Asia (key concentrations in China + Hong Kong (25%), Singapore (15%), India (8%), Japan, Korea, Taiwan, Malaysia, Thailand, Philippines); 15% in USA and North America, 15% in UK and Europe (with 8% in UK alone and key concentrations in Germany, France, Switzerland, Netherlands, Scandinavia, Portugal, Spain). As many as 10% of the readers are from Australia (included under Asia). South Africa, Russia and the Middle East + Iran and Turkey, are fast growing markets.
Referrals from publications, airlines
A great many readers are referred to us from international publications, airlines, and corporations. Our syndicated columns and reprints also appear in top newspapers and magazine around the Asian region with our URL prominently displayed.